I think & design for behavior, not just screens.
First designer at insurtech Justos.
Today, I lead design & product across the company (never just managing, always shipping).
Reach
Product designer fluent in the product manager's craft. I shape strategy and ship the flows that materialize it.
Focus
I design the parts people act on, and carry it end-to-end: from discovery & research → designing → measuring → iterating.
Lens
I catch the problems a design could create, not just the ones it solves.
Case studies
From playful to credible: rebranding a digital-first insurer
0→1, Startup, Insurtech, Rebranding
Product rebrand of the Justos app, aligning brand, UX, and information architecture to improve trust, clarity, and readiness for scale in a regulated market.
Designing a Behavior Reinforcement System for Insurance
Behavior design, Rewards, Insurtech
Design of a behavior-based rewards system that reinforces trust and has returned R$5.5M+ (~US$1M) in value to users, turning insurance into an ongoing relationship.
Cook like nobody's watching: a cookbook built with, not by, AI
Building with AI, Personal Project
A personal project uniting three loves: cooking, design, and exploring with AI. Live, and cooking with me every week.
Redesigning Support from the Data Up
LLM, Discovery, Chatbot
How a deep-dive into support operations drove AI chatbot retention from 4% to 49% at a Series A insurtech.