I think & design for behavior.
First designer at insurtech Justos (0→1).
Five years later I lead product and design across the company (never just managing, always shipping).
Work
From playful to credible: rebranding a digital-first insurer
0→1, Startup, Insurtech, Rebranding
Product rebrand of the Justos app, aligning brand, UX, and information architecture to improve trust, clarity, and readiness for scale in a regulated market.
Designing a Behavior Reinforcement System for Insurance
Behavior design, Rewards, Insurtech
Design of a behavior-based rewards system that reinforces trust, drives sustained engagement, and has returned R$3M+ in value to users, turning insurance into an ongoing relationship.
Redesigning Support from the Data Up
LLM, Discovery, Chatbot
How a deep-dive into support operations drove AI chatbot retention from 4% to 49% at a Series A insurtech.
Making insurance make sense: rebuilding the information architecture
Information Architecture, App Reorg, Startup
Rebuilding navigation around how drivers actually think — not how insurers organize themselves.